A white label booking app is a mobile app that looks like yours — your name, your logo, your colours — but is built and maintained by your software provider. You do not need to hire developers. The app appears on the App Store and Google Play as your business.
Why it matters
Members who download your app book 2–3x more frequently than those who book through a website. An app on their home screen is a constant reminder to attend. It also prevents them from opening a marketplace app (like Mindbody) and discovering competitors.
What to look for
- Your brand, not theirs — some "branded" apps still show the platform's branding or other businesses. True white label means your name, your icon, your colours. Nothing else.
- Both customer and staff — a branded customer app is table stakes. A dedicated staff app (check-in, POS, scheduling) is the differentiator.
- Included in the price — some platforms charge $200–$500/month extra for a branded app. Others include it.
KOLLABO OS branded apps
KOLLABO OS includes a branded customer app and a branded staff app on the Growth plan ($199/month). Your name on the App Store, your colours, your logo. The customer app handles booking, packs, schedule, and messaging. The staff app handles check-in, POS, tasks, and clock-in. Zero transaction markup on everything.