Your class description is the last thing a member reads before they tap "Book." A good description converts browsers into bookings. A bad one — or no description — leaves money on the table.
The format that works
One sentence: what the class is. One sentence: what you will do. One sentence: who it is for. That is it.
Examples
Strength Class: "Compound lifts and accessory work. Coach-led, progressive overload programming. All levels — we scale everything."
Reformer Pilates: "Full-body reformer work focusing on control and alignment. 50 minutes, 8 reformers, instructor-guided. Great for all levels."
HIIT: "30 minutes of high-intensity intervals. Bodyweight and kettlebells. Maximum effort, maximum results."
Yoga — Vinyasa: "Flowing sequences linking breath and movement. Expect sun salutations, standing postures, and a long savasana. All levels welcome."
What to avoid
- Paragraphs — nobody reads 100+ words in a booking app
- Jargon without context — "EMOM 21-15-9" means nothing to a new member
- No description at all — "Strength" with no description gets fewer bookings than "Strength" with one line
Where descriptions appear
In KOLLABO OS, class descriptions show in the Book tab when members browse the schedule. They also appear in the class detail view. Keep them short — the app displays them on mobile screens.