Email is not dead — it is the highest-ROI marketing channel for studios. Every email you send costs essentially nothing and lands directly in your member's inbox.
The emails every studio should send
- Welcome sequence (days 1, 3, 7, 14) — onboarding, tips, class recommendations
- Class reminder — 24h and 2h before class
- Pack expiry — 2 weeks and 3 days before a pack expires
- Re-engagement — 14 days no attendance triggers "we miss you"
- Monthly newsletter — schedule highlights, new classes, challenges, community wins
What NOT to send
- Daily promotional emails — this is spam
- Generic marketing blasts — segment by membership type, attendance, and engagement
- Long emails — studio emails should be 3–5 sentences with one clear CTA
KOLLABO OS automates welcome sequences, class reminders, pack expiry, and re-engagement emails. os.kollabo.online