You cannot improve what you do not measure. Here are the 7 numbers that matter most.
1. Average revenue per class
Total monthly revenue ÷ number of classes run. Target: cover instructor pay + room cost with at least 50% margin.
2. Class fill rate
Average attendance ÷ class capacity. Target: 75%+ across all classes. Below 60% on specific time slots = cut or restructure.
3. Monthly churn rate
Members cancelled ÷ total active members. Target: under 5%. Above 8% = retention crisis.
4. Average visits per member per month
Total visits ÷ active members. Target: 8+ visits/month for unlimited members. Below 4 = at-risk.
5. Intro conversion rate
Intro pack buyers who become full members ÷ total intro buyers. Target: 25–40%.
6. Revenue per member per month
Total revenue ÷ active members. This tells you your effective price per member. Track trend over time.
7. Referral rate
New members from referrals ÷ total new members. Target: 30%+. Referrals are your cheapest and highest-quality acquisition channel.
KOLLABO OS tracks all of these in the dashboard. See your numbers