Starting a fitness business is simpler than people make it — but it requires planning. Here is the practical checklist that studios actually use, not the theoretical advice from people who have never signed a lease.
1. Validate the concept
Before you sign anything, validate demand. Run 4 weeks of pop-up classes in a rented space, park, or community centre. If you can fill 15+ people per class consistently, there is demand. If not, adjust the concept before committing to a lease.
2. Business structure
Register your business. Get an ABN/EIN/company number. Open a business bank account. Set up Stripe for payments. This takes 1–2 days, not weeks.
3. Location
For a boutique studio: 80–150 sqm, ground floor with signage, within walking distance of public transport or parking. Negotiate a lease with a break clause. Budget 3 months deposit + 3 months operating expenses as cash reserve.
4. Insurance
Public liability insurance is non-negotiable. Professional indemnity if you are giving fitness advice. Budget $1,500–$4,000/year depending on your country and coverage level.
5. Equipment and fit-out
Keep it lean. The minimum viable studio needs: flooring, mirrors, sound system, and equipment for your modality. Budget $15,000–$50,000 for fit-out depending on the space and modality.
6. Software — set up during fit-out
Do not wait until opening day to set up your booking system. Get KOLLABO OS running during your fit-out. Set up your schedule, create your intro offer, connect Stripe, and get your booking link live before you start marketing.
7. Launch marketing
Start Instagram 6 weeks pre-launch. Document the build. Run a "founding member" pre-sale. Partner with 3–5 local businesses for cross-promotion. Aim for 30+ members before opening day.
KOLLABO OS is $99/month and sets up in 10 minutes. Start your setup now