Loyalty programs reward your best members and incentivise the behaviour you want — more visits, more referrals, more engagement.
Simple structure
- Attendance milestones: 25th class = free class. 50th = free merch. 100th = free month. 200th = lifetime badge in the app.
- Referral rewards: each successful referral = free class for both parties.
- Challenge completion: finishing a challenge = loyalty points or perks.
Keep it simple
Complex point systems confuse members. Clear milestones ("10 more classes until your free month") are easy to understand and motivating.
Digital tracking
Your software needs to track attendance milestones and trigger rewards automatically. Manual tracking breaks down. KOLLABO OS tracks attendance, badges, and milestones in the member profile.