Gift cards are free marketing. Someone buys a gift card → gives it to a friend → the friend visits → the friend becomes a member. Every gift card sale is a potential new member acquisition at zero acquisition cost.
Types to offer
- Dollar-value cards — $50, $100, $150. The recipient uses the balance on any service.
- Class pack cards — "5 classes" as a gift. The recipient gets a pre-loaded pack.
- Experience cards — "Intro month" or "Wellness day" as a themed gift.
How to sell them
- In the app — members buy and send digital gift cards from the Buy tab.
- At the desk — POS handles physical and digital gift card sales.
- Seasonal push — promote heavily around Christmas, Valentine's, Mother's Day, and birthdays.
Tracking
Your software needs to track: who bought it, who redeemed it, remaining balance, and expiry (if applicable). KOLLABO OS handles all of this — digital gift cards with instant delivery, balance tracking, and redemption at POS.