Opening a second location is the biggest growth decision a studio owner makes. Get the timing right and it accelerates everything. Get it wrong and it can sink both locations.
When you are ready
- Location 1 is profitable and stable (not just breaking even)
- You have a manager who can run Location 1 without you
- Waitlists are consistently full at peak times
- You have 6 months operating cash reserve for both locations
Location 2 playbook
- Distance: 5–15km from Location 1. Close enough for brand recognition, far enough to avoid cannibalising your own members.
- Shared memberships: members book at either location with one account. This is a selling point, not an operational headache — if your software handles it.
- Centralised scheduling: manage both timetables from one dashboard.
- Per-location reporting: track revenue, attendance, and profitability separately.
The software requirement
Your single-location software might not handle multi-location. KOLLABO OS Pro ($399/month) supports up to 3 locations with shared memberships and per-location reporting.