Pop-up classes are the lowest-cost way to reach new potential members outside your studio walls. Zero rent, high visibility, instant social content.
Where to run them
- Public parks (free, check local council permits)
- Partner businesses (cafe courtyard, co-working rooftop, retail store)
- Community events (markets, festivals, charity days)
The format
30-minute class. High-energy, beginner-friendly. Bring a speaker, bring mats, bring water. No equipment needed beyond bodyweight.
Conversion
QR code on a sign: "Want more? Download our app and get 3 classes for $49." Everyone who attends gets a follow-up email within 24 hours with the intro offer link.
Social content
Film the pop-up. Post the Reel. Tag the location. This content performs well because it shows your studio outside its usual context — it reaches new audiences.
KOLLABO OS provides the booking app and intro pack that your QR code links to. os.kollabo.online