Timing your promotions with the calendar drives urgency and relevance. Here is the annual promotion playbook.
January — New Year
6-week challenge + discounted intro packs. "New Year, new you" is cliché but it works. Launch December 26.
March/April — Autumn reset (or spring)
"Spring into fitness" / "Autumn accountability" challenge. Capture the secondary motivation wave after New Year dropoff.
May — Mother's Day
Gift card push. "Give mum the gift of fitness." Promote gift cards 3 weeks ahead.
June/July — Winter (Southern) / Summer (Northern)
Winter challenge in AU/NZ. Summer outdoor programming in US/UK. Align with your hemisphere.
September — Back to routine
Kids back to school = parents have time. "Your schedule just opened up. So did ours." Promote a September intro offer.
November/December — Holiday gift cards
Biggest gift card season. Start promoting November 1. "The gift of fitness — delivered instantly." Digital gift cards through the app.
KOLLABO OS handles seasonal packs, gift cards, challenges, and promotion scheduling. os.kollabo.online