Bring-a-friend weeks are the highest-ROI acquisition event a studio can run. Zero ad spend, warm leads, and instant social proof. Here is how to execute one properly.
Structure
One week. Every member can bring one friend to any class, free. The friend fills out a waiver and downloads the app on arrival. Simple.
Promotion
Announce 2 weeks before. Instagram post, story series, email blast, in-studio signage. Give members a shareable link from the app. KOLLABO OS referral links make this one-tap.
During the week
Instructors welcome guests by name. Pair them with the member who brought them. Make the experience exceptional — this is their audition for your studio.
Follow-up
Within 24 hours: automated message to every guest with an intro pack offer. "Loved your class? Here is 3 classes for $49 to keep going." Track conversion rate — aim for 25%+.
KOLLABO OS handles referral links, guest tracking, and automated follow-up. os.kollabo.online