Your intro offer is the front door to your business. Price it wrong and you either scare away prospects or attract deal-seekers who never convert.
The two models that work
- Fixed pack: 3 classes for $49. Low commitment, easy to understand. Works best for studios with high per-class value ($30+).
- Time-based unlimited: 2 weeks unlimited for $39. Higher commitment, but the member experiences your studio fully. Works best for community-driven studios.
Pricing rules
- Price at 40–60% of equivalent full-price value. Enough discount to feel compelling, not so much that full price feels unreasonable afterward.
- One-time purchase only — prevent existing members from rebuy gaming.
- Set an expiry (14–30 days) to create urgency.
Conversion tracking
Track what percentage of intro buyers convert to full membership or pack purchase. Target: 25–40%. Below 20%, fix your in-studio experience. Above 40%, you might be undercharging for the intro.
KOLLABO OS tracks intro pack usage, triggers renewal prompts at expiry, and prevents rebuy. Set it up