Black Friday works for studios — but only if you discount strategically. Here is what to offer and what to protect.
What to discount
- Intro packs — 50% off your intro offer. This drives new member acquisition at the cheapest CPA of the year.
- Gift cards — "Buy $100 gift card, get $20 bonus." Drives holiday gifting and new member discovery.
- Annual memberships — 2 months free on a 12-month commitment. Locks in revenue and reduces churn risk.
What NOT to discount
- Regular class packs — this devalues your core product and trains members to wait for sales
- Monthly memberships — discounting recurring revenue is a race to the bottom
Execution
Announce November 1. Early access for existing members November 25. Public sale November 28–30. "Limited to first 50 purchases" creates urgency.
KOLLABO OS handles promotional packs, gift card bonuses, and one-time purchase restrictions. os.kollabo.online