The first 30 days determine whether a new member becomes a lifer or a 3-month dropout. Members who attend 8+ times in their first month have a 75% 12-month retention rate. Members who attend fewer than 4 times have a 70% chance of cancelling within 90 days.
Before the first visit
- Welcome email — sent immediately after sign-up. Include: what to bring, where to park, what to expect in their first class.
- Digital waiver — complete before arrival so they do not spend their first 10 minutes filling out forms.
- App download prompt — get them on your branded app before they walk in.
The first visit
- Instructor introduces themselves by name and asks the new member's name
- Quick tour of the space (30 seconds, not 5 minutes)
- Position them near someone friendly (not in the back corner alone)
- Check in after class: "How was that? Any questions?"
Days 2–30
- Day 3: automated message — "Great to meet you! Your next class recommendation is [X] on [day]"
- Day 7: check-in — "How are you settling in? Any class you want to try?"
- Day 14: milestone — "You have completed 4 classes! Here is what is coming up this week."
- Day 30: conversion prompt — "Your intro pack is finishing up. Ready to continue? [link to buy a full pack]"
KOLLABO OS automates the welcome sequence, tracks first-month attendance, and triggers conversion prompts. See how