On-demand video adds a revenue stream that works while you sleep. Members who travel, have sick kids, or cannot make class still stay engaged — and paying.
What you need
- Camera: iPhone or mirrorless. You do not need a production crew.
- Audio: wireless lapel mic ($30–$80). Audio quality matters more than video quality.
- Lighting: ring light or natural light. Avoid overhead gym fluorescents.
- Hosting: Vimeo OTT, or host directly through your platform if supported.
Content strategy
- Start with 10–15 videos across your core class types
- Film 3–4 at a time in one session (batch production)
- 30–45 minute classes work best on-demand
- Add 2–3 new videos per month to keep the library fresh
Pricing
- Include in premium membership tier (adds value without extra cost to deliver)
- Sell as a standalone subscription ($19–$39/month) for remote members
- Offer as a perk during membership freezes — member stays connected even when not attending
KOLLABO OS supports on-demand video integration. os.kollabo.online