How-to19 October 2026 · 7 min read

7 Ways to Increase Revenue at Your Fitness Studio

Revenue growth strategies beyond adding members. Retail, events, corporate, gift cards, and pricing optimisation.

By Koryn Barrett— Founder & Marketing Director, Kollabo

Most studios focus on member acquisition for revenue growth. But there are faster wins sitting inside your existing business.

1. Raise prices

If you have not raised prices in 12+ months, you are leaving money on the table. A $2/class increase across 1,000 monthly bookings = $24,000/year in new revenue with zero new members.

2. Sell retail

Water, towels, grip socks, supplements, merchandise. 40–60% margin on items your members need anyway. Budget $500–$1,000 initial inventory.

3. Gift cards

Push gift cards hard around holidays. Every gift card sold is potential new member acquisition at zero cost.

4. Workshops and events

Monthly workshops at $49–$99/person. 20 attendees × $79 = $1,580 in revenue from one Saturday morning.

5. Corporate wellness

Sell team packs to local businesses. See our corporate wellness guide for the playbook.

6. Reduce transaction fees

Switch from a platform with 2.5% transaction markup to KOLLABO OS with 0%. On $20k/month revenue, that is $6,000/year back in your pocket.

7. Improve retention

Reducing churn by 2% adds more net members per month than most acquisition campaigns.

Start saving with KOLLABO OS


About Kollabo

Kollabo is a marketing agency for small businesses. We also build the AI marketing platform (ai.kollabo.online) and the studio operations platform (os.kollabo.online). Dubai and Brisbane. Working with small businesses across Australia, the UAE, the UK, USA, Canada, and Japan.

See how we help small businesses grow →