The right membership structure maximises revenue per member while giving everyone an option that fits their budget and usage.
The three-tier model
- Basic — 2x/week or 8 classes/month. For members who come occasionally. Priced at 60% of unlimited.
- Standard — unlimited classes. Your core offering. This is where most members should land.
- Premium — unlimited classes + perks (priority booking, guest passes, retail discounts, free workshops). Priced at 120–130% of Standard.
Pricing psychology
The middle tier should be the obvious best value. Make Basic feel restrictive enough that members upgrade. Make Premium feel aspirational with tangible perks.
Upselling path
Start new members on an intro pack → convert to Basic → upgrade to Standard after 2–3 months. The upgrade should be easy — one tap in the app.
KOLLABO OS handles unlimited tiers, usage caps, upgrades, and downgrades seamlessly. Members see their plan and can upgrade in the app. Try it