Your members use their phone for everything — except booking your class, because your booking experience lives on a website from 2018. A dedicated fitness app changes this. But which type of app is right for your gym?
Branded app vs marketplace app
Marketplace apps (Mindbody, ClassPass) put your gym next to competitors. Members can book your class and then browse your competitor's schedule. You get discovery but lose exclusivity.
Branded apps (KOLLABO OS, Glofox) put YOUR name on the App Store. Members download YOUR app. They see YOUR schedule, YOUR brand. No competitors in sight.
What members want from a gym app
- Book a class in under 10 seconds — browse, tap, done
- See their packs and remaining credits
- Check the schedule for the week
- Cancel or join a waitlist easily
- Buy packs or memberships without calling the front desk
Best apps compared
| App | Type | Cost | Staff app |
|---|---|---|---|
| KOLLABO OS | Branded | Included from $199/mo | Yes — dedicated |
| Glofox | Branded | Extra cost, annual contract | No |
| Mindbody | Marketplace | Extra cost | No |
| Momence | Branded | Higher tiers only | No |
KOLLABO OS is the only platform with both a branded customer app AND a dedicated staff app included in the subscription. See the app